About Crystal Cottrill
Technology leader.
Accidental retailer.
Deliberate storyteller.
Crystal Cottrill understands systems, operations, and uncertainty. She is pro-technology, pro-human judgment, and suspicious of any task described as a quick fix.
This series documents what happens when professional competence meets curiosity—and curiosity refuses to stay in its lane.
Visit Hollow & Alley ↗From Book One
Sis, knowing better and doing it anyway are apparently compatible skills.Meet Book One →